TABLE OF CONTENTS Use the following checklist to review knowledge marketplaces and other B2B exchanges. Section A deals with some common factors of interest to both buyers and sellers. Sections B and C cover some specific topics primarily of interest to buyers and sellers respectively. Score each section out of 10. Compare your evaluations with those of your colleagues. Compare the various markets in which you are planning to participate and draw some conclusions.
| Name of marketplace: .......... | URL:.......... |
| Date reviewed:.......... | Reviewer:.......... |
| Factor | Considerations | Score | Comments |
|---|---|---|---|
| Easily locatable | Would seekers find this marketplace readily on search engines and related portals? Is it well publicized in the communities that it serves? | ||
| Critical mass | Are there sufficient buyers and sellers in the part of the market space in which you are interested in participating? Does it attract those of whom you might not otherwise be aware? | ||
| Well presented | Are the different zones immediately clear? Is it easy to hone in on that part of the marketplace relevant to your immediate needs? Are the offers and wants properly and accurately classified? | ||
| Good descriptions | Are the items on sale well described, conveying the distinctive features of the product or service and providing ways for the buyer to make an accurate assessment of its content and quality? | ||
| Fair and transparent pricing | Are prices set and monitored in a fair way? Are there mechanisms for buyers and sellers to adjust pricing easily in light of... |
