A: Preparation and planning

1. Briefing

2. Appraisal of existing website, IT systems and capabilities

3. Appraisal of competitor websites

4. User research

5. Confirmation of corporate and marketing objectives

6. Budget and resource indication

7. Roles and responsibilities

8. Selection of pilot or trial

9. Initial development plan - timetable, resources. milestones, deliverables

10. First draft Web marketing plan

B: Content development

1. Overall look 'n' feel

2. Standards and templates

3. Information architecture

4. Static vs. dynamic pages

5. Overall site navigation - sitemap, search, menu bars

6. Navigation paths within areas

7. Assembling existing content

8. Writing new content, external acquisition to plug gaps

9. Page markup

10. Other special content

C: Content enrichment

1. Multimedia content

2. Interaction (drop down boxes etc.)

3. Other processing/scripts (e.g. Javascript)

4. Database interaction

5. External feeds, e.g. news

6. Special tagging (META tags, XML tags etc.)

7. Response forms

8. Discussion groups, chat - formats, rules

9. Any special applications development

10. Integration with other applications and systems

D: Technical

1. Server/provider selection

2. Mirror sites - if applicable

3. Server software

4. Domain registration

5. Applications development

6. Transaction and payment systems development, e.g. catalogues, shopping baskets

7. Development systems

8. Uploading and updating processes - static vs. dynamic pages

9. Management and support processes - back-up, continuity, problem escalation

10. Technical standards - supported browsers, features

E: Testing and going live

1. Page quality check, validation, independent review

2. Link testing - internal, external

3. Coherence and consistency checking

4. Security testing - password access etc.

5. Application testing

6. Transaction testing including payment system

7. Complete testing off-line

8. User testing

9. Site uploading

10. Retesting at live site

F: Marketing