Financially Focused Project Management

What could be the vision statement for Perky Pets? Mission statement?
Evaluate the performance of Perky Pets in the following areas:
Product development
Manufacturing process
Supplier relations
Marketing
Warranty service
What similar products can you imagine as potential moneymakers for Perky Pets? What problems might be encountered, and how could FFPM be used to resolve them?
Explain how FFPM tools led to improved financial results. What unfavorable financial impacts would/could have been incurred had Perky Pets not implemented FFPM?