The Quantum Leap: Next Generation

Chapter 8: Product Design for Demand Flow Manufacturing

Speed to market was the key strategic advantage for world-class manufacturing companies in the 1990s, and it continues to be the key strategic advantage today and into the future. The time required to develop products, manufacture them, and deliver them to customers must continue to shrink by as much as 50 percent for companies to remain competitive in a global market. Design engineering can no longer afford to be an isolated and slow-moving organization. Product designs must be cost-effectively designed for high-quality flow production and must be ready for manufacturing at the time of product release. Engineering can no longer function in a design vacuum but must assume new responsibilities as part of the total company Demand Flow manufacturing technology approach.

After introducing a product, the company must drastically simplify the release of documentation and the engineering-change process to become more effective and consistent with Demand Flow manufacturing technology.

Speed to Market

The world-class manufacturer must reduce the total time from the start of the research-and-development cycle to the completion of a released product from manufacturing. Technology turnover is the total life cycle of a product, from the time development begins to the end of the product sales cycle. The challenge to the world-class manufacturer is to minimize the development and preproduction release portion of the technology turnover cycle and to increase the sales portion. The longer a product's sales cycle, the greater the profit for the company. If a company is first to market with a product, it can...

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