TABLE OF CONTENTS This chapter has presented a variety of methods to capture postprogram data for an ROI analysis. Collectively, they offer a wide range of opportunities to collect data in a variety of situations. Several issues should be considered when deciding which method is appropriate for a situation.
Perhaps one of the most important issues to consider when selecting the method is the type of data to be collected. Some methods are more appropriate for Level 4, while others are best for Level 3. Still others are best for Levels 2 or 1. Table 3-1 shows the most appropriate type of data for a specific method. Questionnaires and surveys, observations, interviews, and focus groups are suited for all levels. Tests are appropriate for Level 2. Questionnaires and survey are best for Level 1, although interviews and focus groups can be used, but they are often too costly. Performance monitoring, performance contracting, action planning, and questionnaires can easily capture Level 4 data.
| Level 1 | Level 2 | Level 3 | Level 4 | |
|---|---|---|---|---|
| ?Questionnaires/Surveys | | | | |
| ?Tests | | |||
| ?Interviews | | |||
| ?Focus Groups | | |||
| ?Observations | | | ||
| ?Action Planning | | | ||
| ?Performance Contracting | | | ||
| ?Performance Monitoring | |
Another important factor in selecting the data collection method is the amount of time that participants must take with data collection. Time requirements should always...
