After Effects in Production: A Companion for Creating Motion Graphics
Tutorials and case studies for anyone who uses Adobe s After Effects multimedia authoring and product software for 2D or 3D productions.
TABLE OF CONTENTS After Effects in Production: A Companion for Creating Motion Graphics
Part II: Case Studies
- Case Study 1: The Diecks Group ESPNDeportes.com
- Case Study 2: Belief Alive
- Case Study 3: ATTIK Adidas Performance
- Case Study 4: Curious Pictures Sol
- Case Study 5: Fido Boxman
- Case Study 6: CyberMotion PAX TV Promo
Swarming boxes chase and frame video clips plus Web pages in this high-energy spot.
The Diecks Group in New York were approached by ESPN International to help it launch ESPNDeportes.com: a new Spanish-language Web site targeted to the Hispanic/Latin American market in the United States. ESPNDeportes.com is a separate entity from ESPN.com, with original content, original artwork, original events, and original programming. The challenge was to convey the appropriate Latin flavor while avoiding both Web commercial and Latin clich s.
One of the most popular sports for this market is soccer. A desire to abstract the organized chaos of soccer players running up and down the playing field led to a concept of colored boxes blinking, dashing, darting, and sliding rhythmically to a high-energy music track. These boxes frame images of sports and of the Web site content.
An ever-changing window, bordered by a complement of constantly morphing boxes, reveals Web pages and sports videos while the logo peeks from behind.
Exploring the Spot
Copy the folder for The Diecks Group case study from the accompanying CD to your hard drive. Inside the Final Movie folder, open Diecks_ESPNDeportes.mov in the QuickTime Player and preview it. This is a special version of the spot using ESPN X Games footage, as it was impractical to clear all the original sports teams ...
Copyright Trish and Chris Meyer 2002 under license agreement with Books24x7
