TABLE OF CONTENTS Giving people self-confidence is by far the most important thing that I can do. Because then they will act.
Jack Welch
Do you want to know who you are? Don't ask. Act! Action will delineate and define you.
Thomas Jefferson
This chapter focuses on how to communicate the contents of the Organizational Balanced Scorecard to everyone involved as well as how to link it to the scorecard of the business units and teams and to the individual performance plans of the employees. When the OBSC has been disseminated in this way, the entire organization will realize the importance of strategic thinking, continuous improvement, personal development, and learning. During this phase, the stakeholders are informed of the new business strategy and familiarized with it. This second phase in the TPS cycle (see Figure 4.1) is primarily concerned with aligning all the parties involved throughout the organization.
Trust men and they will be true to you; treat them greatly and they will show themselves great.
Ralph Waldo Emerson
Communicating the formulated Organizational Balanced Scorecard to all stakeholders in clear, exciting terms is necessary in order to create organizational buy-in for it and to arouse organization-wide commitment. This can only be achieved if all stakeholders understand the OBSC and know which behavior is necessary to realize the organizational vision. The corporate scorecard has to be communicated to employees in a manner that is timely, honest, clear, correct, complete, structured,...
