Commercial Awareness and Business Decision Making Skills

Chapter 5: Cash and Corporate Survival

Making pro ?t does not mean you can pay the bills

Consider the following sequence of events and see if you can match the story to situations you have seen or read about in the press.

Scenario: Rapid Growth plc is a listed company specializing in the manufacture and sale of household furniture. The company has built a reputation for high quality products, and over recent years has achieved an annual growth rate of 12 per cent per annum; it is seen as one of the rising stars in the sector and its share price is buoyant.

In line with good corporate governance recommendations the senior management team have a remuneration package that is linked to corporate performance in the form of profit-related pay and share options. The directors had grown concerned because in spite of the company's continued success their revenue and profit ...

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