Data Quality: The Field Guide
This guide provides the practical guidance needed to start and advance a data quality program.
TABLE OF CONTENTS Data Quality: The Field Guide
Part I: Who Cares About Data Quality?
Chapter List
- Chapter 1: Yes, Millie, Even CEOs are Interested in Data Quality
- Chapter 2: Internet Users Wonder, "Are These Prices Correct?" ... and Dot.Coms Better Make Sure They Are
- Chapter 3: Chief Financial Officers and Managers of Ongoing Operations Need to Know "Where the Money Is"
- Chapter 4: Marketers Need to Know About Their Customers
- Chapter 5: Chief Information Officers are Stuck in the Middle
- Chapter 6: Just in Case You Didn't See Yourself in Chapters 1 5
Part Overview
It turns out that almost everyone has a stake in data quality. Almost everyone, no matter what their job description, in any organization, large or small, public or private, brand new dot.com or old-style brick and mortar, is impacted by poor data. And probably, at least some of the time, almost everyone passes on poor data.
This section selects various perspectives chief executive officers (Chapter 1 ), consumers and dot.coms (Chapter 2 ), chief financial officers and managers of ongoing operations (Chapter 3 ), marketers (Chapter 4 ), and chief information officers (Chapter 5 ) to describe some of the issues. Most chapters use specific types of data (Internet data, billing data, customer data, etc.) to make specific points. Each chapter points to the later chapters that describe resolution of the most important issues faced.
Chapter 6 is a catch-all chapter, just in case anyone feels left out.
Some think that no two words can cause a chief executive officer's eyes to glass over faster...
Copyright Thomas C. Redman 2001 under license agreement with Books24x7