Data Quality: The Field Guide
This guide provides the practical guidance needed to start and advance a data quality program.
TABLE OF CONTENTS Data Quality: The Field Guide
List of Tables
Chapter 2: Internet Users Wonder, "Are These Prices Correct?" ... and Dot.Coms Better Make Sure They Are
- Table 2.1: Summary Expectations of the Data Consumer
- Table 2.2: Summary Guidelines for the Data Publisher
Chapter 4: Marketers Need to Know About Their Customers
- Table 4.1: Examples of Data in a Customer Index
Chapter 8: Poor Data Quality Can be Insidious
- Table 8.1: The Impacts (Often Hidden) of Poor Quality Data on the Organization
Chapter 17: Understanding Customer Needs (After all, They are the Final Arbiters of Quality)
- Table 17.1: Complete List of Dimensions of Data Quality
Chapter 24: Quality Planning Designing New Information Chains
- Table 24.1: Principles of Information Chain Design
Chapter 30: Senior Leadership and Support
- Table 30.1: Roles and Responsibilities of Senior Management
Copyright Thomas C. Redman 2001 under license agreement with Books24x7
