Data Quality: The Field Guide
This guide provides the practical guidance needed to start and advance a data quality program.
TABLE OF CONTENTS Data Quality: The Field Guide
List of Sidebars
Chapter 1: Yes, Millie, Even CEOs are Interested in Data Quality
- Field Tip 1.1:
Chapter 2: Internet Users Wonder, "Are These Prices Correct?" ... and Dot.Coms Better Make Sure They Are
- Field Tip 2.1:
Chapter 3: Chief Financial Officers and Managers of Ongoing Operations Need to Know "Where the Money Is"
- Field Tip 3.1:
Chapter 4: Marketers Need to Know About Their Customers
- Field Tip 4.1:
- Field Tip 4.2:
- Field Tip 4.3:
Chapter 5: Chief Information Officers are Stuck in the Middle
- Field Tip 5.1:
- Field Tip 5.2:
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Chapter 6: Just in Case You Didn't See Yourself in Chapters 1 5
- Field Tip 6.1:
Chapter 7: Disasters Played Out in Public
- Field Tip 7.1:
Chapter 8: Poor Data Quality Can be Insidious
- Field Tip 8.1:
Chapter 9: Seek Competitive Advantage Through Quality Data
- Field Tip 9.1:
Chapter 10: A Database is Like a Lake
- Field Tip 10.1:
Chapter 11: Likely Outcomes
- Field Tip 11.1:
Chapter 12: The Organic Nature of Data
- Field Tip 12.1:
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Chapter 13: Crafting the Approach
- Field Tip 13.1:
Chapter 14: Data and Data Quality Defined
- Field Tip 14.1:
Chapter 15: Second-Generation Data Quality Systems
- Field Tip 15.1:
Chapter 16: The Customer-Supplier Model
- Field Tip 16.1:
Chapter 17: Understanding Customer Needs (After all, They are the Final Arbiters of Quality)
- Field Tip 17.1:
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Chapter 18: Better, Faster, Cheaper
- Field Tip 18.1:
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- Field Tip 18.3:
Copyright Thomas C. Redman 2001 under license agreement with Books24x7
