QuickTime for the Web: For Windows and Macintosh, Second Edition

The most obvious way to use QuickTime on the Web is to put traditional movies motion video and sound on a Web page. It's easy to do, but it's hard to do well. In the first place, it's hard to make good movies. Hollywood spends millions of dollars on every production, focusing the efforts of hordes of people, and it creates expectations that are hard to meet. Meeting those expectations on the bandwidth budget of a 28.8K modem is, well, really hard.
That said, importing a movie into QuickTime, compressing it for delivery at a given speed, and putting it on a Web page are all pretty easy. The hardest part is creating a good movie in the first place. The second-hardest part is choosing the compressor settings that will look and sound the best. We'll cover the easy parts first, then give you some help with the hard parts.
This chapter describes
importing movies from other formats
putting movies on a Web page
making movies for the Web
digitizing and editing movies
QuickTime effects
video codecs and settings
secrets of the Apple compressionist
tools for capturing, editing, compositing, and compressing
popular video format
Getting an existing movie into QuickTime format is dead easy. Just open it with QuickTime Player, choose Save As from the File menu, and save it as a self-contained movie with the .mov file extension.
This doesn't change the size, frame rate, or compression of the movie.To change some or all of these...