Linking Learning and Performance: A Practical Guide to Measuring Learning and On-the-Job Application

SALES PROGRAM EXAMPLE

Let's use an example to walk through the steps for analyzing job performance data. Notice that many of the analytical methods used for analysis here are the same used for analyzing learning data discussed in chapter 5, so refer to that chapter as needed. Following is a relatively simple yet typical example of a job performance evaluation:

The business objectives for a sales course are to:

  • Increase sales by 200 percent

  • Save time by increasing the sales associates efficiency

The associated performance objectives are to improve the sales associates :

  • Communication skills

  • Ability to manage their accounts

  • Ability to uncover business problems

  • Ability to effectively delegate

  • Leadership skills

Tabulating and Organizing the Sales Data

A before-and-after program evaluation design is used. It is expected to take about six months for the new skills to be practiced and used effectively in the business environment. Fortunately, sales for each sales professional are already recorded in a company database, so actual data can be retrieved. Table 8-1 provides a sales performance table populated with fictional sales data. Data is tracked for each of the twenty-three professionals scheduled to go through a two-week class for each month. It is collected six months before, and six months after, the training.

Table 8-1: Sales Performance Data

Participant ID

Monthly Sales before Training (Dollars)

Monthly Sales after Training (Dollars)

M1

M2

M3

M4

M5

M6

M1

M2

M3

M4

M5

M6

1

12,255

10,900

9,400

8,450

11,200

4,400

6,350

12,500

20,500

32,300

51,300

52,400

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