Jack J. Phillips, Ph.D.

The Jack Phillips Center for Research, a Division of Franklin Covey Company

You'd have to be living underground not to be aware of the tremendous trend to increased evaluation and measurement for training and development. Everywhere we turn, there's increased pressure for accountability and a need to show the impact of training in a variety of ways, using different types of measures.

When we conduct our workshops on Measuring Return on Investment (over 500 have been conducted in thirty-two countries, with 10,000 participants), many frequently asked questions involve the measurement at other levels in addition to ROI. Though we stress that organizations measure a variety of issues, including ROI, most participants ask, "Although I understand the need for ROI, how can I measure the actual learning that takes place and how it is being applied on the job?" Practitioners need to know how to measure, at all levels from reaction and satisfaction to learning, application, business impact, and ROI. These days, practitioners are desperately seeking help with measuring learning and application the focus of this book.

Though excellent progress has been made in measuring reaction and satisfaction, many practitioners are struggling with efficient and effective ways to measure learning and application. They also recognize that, from the client's perspective, data on learning and application are more valuable than reaction data. This book focuses on these two critical issues: measuring learning and application. Author Toni Hodges brings a wealth of experience to this exploration, as she has struggled...