TABLE OF CONTENTS I m old enough to still remember the ubiquitous black folio case. In fact I think my chiropractor remembers it as well; I have been a regular client ever since. It wasn t just the weight of 30 40 matted prints that made the task difficult; it was the unwieldy size of the case that made touting the folder from office to office a daunting task.
I m happy to say that there is a new set of imagemakers (professionals and amateurs alike) who have no knowledge of my folio-carrying woes. The notion of the folio still exists and remains the stable marketing device of most creative professions, but the black case may be gone forever. In its place is a cyberspace folio, accessible any time, and place, for potential clients or admirers, armed with nothing but a common web browser.
The web is a godsend for photographers who are eager to display their pictures. An on-line gallery space which contains biographical and r sum details, as well as a folio full of examples of past work, is like having a personal promotions manager on hand 24 hours a day, 7 days a week. Never before has it been possible to share your photographs with such ease or obtain this much exposure of your talent and abilities for such little cost.
Gone are the days where you have to send your precious images to far flung parts of the country in order to share that precious moment of little Johnnie s first step.
