TABLE OF CONTENTS One way to help a company retain its vibrancy, even if its essential business appears to be mundane and repetitive, is to look for the drama in the everyday actions of people and celebrate it through the sharing of stories. In small ways, each of us can frame our work in heroic terms. Just as a good author can find a story where others see only the commonplace deeds of ordinary people, leaders of companies can help their employees live the heroic journey by providing challenges that draw upon their will to succeed in the face of difficulty.
Richard Stone, President of the StoryWork Institute
Stories exist in all organizations and are an integral part of defining what that organization is and what it means to work for it.
Dave Snowden, Director of IBM's Institute for Knowledge Management
Chapter Six Learning Objectives
See what makes explicit knowledge easier to capture and share but less valuable than tacit knowledge.
Learn to use stories to illustrate extremely complicated concepts in brief, memorable, and easily repeated ways.
Make your communications more convincing, contextual, and compelling through storytelling.
See why well-crafted stories are self-propagating.
It is widely accepted that there are two classes of knowledge: explicit and tacit. Explicit knowledge is often the only knowledge that is visible, so it is tempting to focus on it, but we know that most of our valuable knowledge is tacit. Because of the complexity of work today, knowledge workers inevitably find great difficulties in communicating complicated...
