TABLE OF CONTENTS A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies.
Rick Levine, Christopher Locke, Doc Searls, and David Weinberger, The Cluetrain Manifesto
Chapter Ten Learning Objectives
Realize that you cannot avoid knowledge exchange, but you can limit or improve your opportunities for mutual learning.
See every social relationship as a potential channel for years of knowledge exchange and mutual learning.
Know that good leadership calls for balancing advocacy with inquiry.
Understand that successful collaborative learning requires access to information, attention, and engagement from all parties involved.
In the last chapter, we introduced a model of thinking that was designed to improve the learning that occurs among team members attempting to collaborate effectively. There is something to be learned from every relationship, and a KM strategy seeks to maximize that learning for all parties involved. When looking for new learning opportunities, don't overlook your best resources your customers, suppliers, and co-workers.
Every communication represents a knowledge exchange. You cannot avoid this exchange, but you can limit or improve the opportunities for mutual learning. Attempts at secrecy will typically only result in mistrust, misjudgments, and false information. The best strategy is to share knowledge with the goal of maximizing mutual learning. Naturally, this is easier said than done.
Product implementations, construction, procedural changes, new service offerings, and systems development all offer powerful opportunities to increase...
