FAST Creativity & Innovation: Rapidly Improving Processes, Product Development and Solving Complex Problems

USE SEARCHLIGHTS AND REFLECT LIGHT BEAM

Step 11. Brainstorming Higher Level Functions

Once the logic diagram has been completed, you have the opportunity to take a creative look at all the functions listed in the diagram. Generally, this step is only performed on the higher level functions of the primary path functions. Begin by inserting the highest level function into the following How Else Question:

  • How else can this function be accomplished or performed?

As you answer this question, you divorce yourself from the project and list every idea that might perform the function you insert into this question. This activity is called brainstorming the function. Brainstorming was developed by Dr. Alex Osborn in the early 1950s. It is very effective when applied to a function because a function tells the analyst what needs to be accomplished without identifying the method of accomplishment. A team of four or five people is generally selected to participate in this activity. The ground rules and concepts for performing brainstorming are recorded in Figure 8.15 and should be reviewed before starting a brainstorming session.

  1. Every idea or suggestion is to be recorded.

  2. No criticizing of anyone else's ideas or suggestion is allowed. As a reminder of this rule, I like to have everyone write "I will not criticize!" on a full sheet of paper and then crumple the paper and put it in their pocket or keep it in one hand while the brainstorming session is taking place.

  3. Divorce yourself from the present...

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