Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Mobile Marketing Achieving Competitive Advantage Through Wireless Technology

Alex Michael
Ben Salter

Butterworth-Heinemann is an imprint of Elsevier

Linacre House, Jordan Hill, Oxford OX2 8DP, UK

30 Corporate Drive, Suite 400, Burlington, MA 01803, USA

First edition 2006

2006 Elsevier Ltd.

All rights reserved

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher

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Notice

No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. Because of rapid advances in the medical sciences, in particular, independent verification of diagnoses and drug dosages should be made

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data

A catalog record for this book is available from the Library of Congress

978-0-7506-6747-0

ISBN-13: 978-0-7506-6747-0

ISBN-10: 0-7506-6747-8

For information on all Butterworth-Heinemann publications visit our web site at http://books.elsevier.com

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