TABLE OF CONTENTS In the last two years the adult mobile industry has been growing. You may already have started to hear about the lads down the pub showing off the adult content on their mobile phones and because we wouldn t even think of taking an adult magazine out into public with us, erotica and mobile phones seem a match made in heaven. Adult entertainment on mobile phones is going mainstream, and with new content controls in place it has now become a legitimate, regulated industry. Adult mobile content opens up whole new imaginative experiences, and you can expect to see adult content the likes of which you'll never have seen before!
Mobile adult content has a number of factors that make commercial success appear to be inevitable. These include the following:
Impulsivity. As our mobiles are always with us, adult content is always accessible. This offers the user an opportunity to buy on impulse, giving instant gratification.
A non-committal payment system. Adult services operating on a pay-per-view basis offer the mobile user an opportunity to check out adult content without making a commitment to a subscription or having to pay too much.
Responsibility. New content regulations that have been put in place (see later in this chapter) provide an approved audience for adult content so the scope for abuse is much lower. Users have confidence that, when they purchase 18+ content, it will be the real thing because of these regulations.
Adult content works. It...
