TABLE OF CONTENTS Germany is currently the largest mobile market in Europe, with over 67 million mobile subscribers. Penetration is very high, and it is certainly a market worth tapping into.
| 2004 | ||
|---|---|---|
| Millions | Penetration | |
| Mobile subscribers | 68 | 82% |
| Fixed lines |
|
|
| T-Mobile (mobile.de) | Vodafone (http://www.vodafone.de) | Eplus (http://www.eplus.de) | O2 (http://www.o2online.de) | |
|---|---|---|---|---|
| Main shareholders | German state | Vodafone | 77.5% KPN | MmO2 |
| 2004 Market share (million users) | 35 | 28 | 8 | 4 |
| 2004 Monthly ARPU ( ) | 25 | 27 | 26 | 32 |
| Average price | |
|---|---|
| Colour logos | 2 |
| Black and white logos | 1.5 |
| Monophonic ring tones | 2 |
| Polyphonic ring tones | 2.5 |
| Java games | 4 |
| Quizzes | 0.5 |
| Chat services | 2 |
| Mobile voting | 0.5 |
| Adult content | 2 |
| T-Mobile | Vodafone | Eplus | O2 | |
|---|---|---|---|---|
| Premium SMS (PSMS) | ||||
| Type of PSMS | Premium MO | Premium MO | Premium MO | Premium MO |
| End-user price inc. VAT ( ) | 0.29 0.59 | 0.29 0.59 | 0.4 4.99 | 0.29 0.59 |
| Number of digits allowed in shortcode | 5 | 5 6 | 5 6 | 5 |
| Premium browsing | ||||
| Portal | T Zone | V-Live! | i-mode | O2 Active |
| Launch date | 2002 | 2002 | 2002 | 2003 |
