TABLE OF CONTENTS Denmark has a strong market with a good penetration rate, but it is quite fragmented, with seven operators in total. Most users in Denmark have a contract, with only about 20% on pay as you go.
| 2004 | ||
|---|---|---|
| Millions | Penetration | |
| Mobile subscribers | 14.6 | 51% |
| Fixed lines |
|
|
| TDC Mobil (http://www.tdc.dk) | Sonofon (http://www.sonofon.dk) | Orange (http://www.orange.dk) | Telia (http://www.telia.dk) | |
|---|---|---|---|---|
| Main shareholders | TDC (100%) | Telenor (100%) | Orange (53.6%) | TeliaSonera (100%) |
| 2004 Market share (million users) | 2.05 | 1.53 | 0.75 | 0.5 |
| 2004 Monthly ARPU (DKK) | 190 | 260 | 250 | 235 |
| Average price | |
|---|---|
| Colour logos | 15 |
| Black and white logos | 10 |
| Monophonic ring tones | 10 |
| Polyphonic ring tones | 15 |
| Java games | 30 |
| Quizzes | 10 |
| Chat services | 3 |
| Mobile voting | 5 |
| TDC Mobil | Sonofon | Orange | Telia | |
|---|---|---|---|---|
| Premium SMS (PSMS) | ||||
| Type of PSMS | Premium MT | Premium MT | Premium MT | Premium MT |
| End-user price inc. | 0.5 30 | 0.5 30 | 0.5 30 | 0.5 30 |
| VAT (DKK) | ||||
| Number of digits allowed in shortcode | 4 | 4 | 4 | 4 |
| Premium browsing | ||||
| Portal | Fly | e go | Orange world | n/a |
| Launch date | March 2004 | October 2004 | 2002 | n/a |
