TABLE OF CONTENTS Today, companies are focusing on wireless solutions that can deliver a faster ROI and increased productivity at the same time as increasing their marketing reach. Many view mobile wireless technology as a prime tool for increasing employee productivity and reducing costs, giving an immediate positive effect on the bottom line.
Analysts agree that mobile wireless technology spending will continue to increase over the next five years. According to a report by Jupiter Media Metrix, IT managers are budgeting for enterprise wireless deployments. In a recent survey of IT executives, Jupiter found that 27 per cent expect to apportion at least $2 million of their budgets to wireless projects within the next three years. The bursting of the Internet bubble has made management very cautious regarding the digital economy.
Despite the consequences of whether firms seek short-term savings or recognize a longer-term return prospect, mobile wireless initiatives should incorporate machinery that helps to increase efficiencies, reduce uncertainties and focus on the bottom line. In a demanding economy, those wireless strategies that will succeed are those that drive savings in the short term without themselves being short-term. We have listed below considerations to bear in mind when planning a mobile wireless strategy.
Think evolutionary, not revolutionary. A firm should view wireless not as an entirely new strategy, but as an extension to their existing marketing digital plans. Leveraging the full potential of a firm's marketing strategy significantly decreases the complexities of implementation and management, and will enable enterprises to scale...
