TABLE OF CONTENTS With a penetration market nearing 95% the Finnish market is strong overall, and there is fierce rivalry between the operators in Finland. There are four main operators although the market is dominated by TeliaSonera, with just below half the market share.
| 2004 | ||
|---|---|---|
| Millions | Penetration | |
| Mobile subscribers | 5 | 93% |
| Elisa (http://www.elisa.fi) | TeliaSonera (http://www.teliasonera.fi) | DNA Finland (http://www.dnafinland.fi) | Saunalahti (http://www.saunalahti.fi) | |
|---|---|---|---|---|
| Main shareholders | Elisa Communication (100%) | Swedish state (45.3%), Finnish state (19.1%) | Finnet AB | Auratum international (16.62%) |
| 2004 Market share (million users) | 1.5 | 2.3 | 0.7 | 0.3 |
| 2004 Monthly ARPU ( ) | 39 | 40 | 41 | 35 |
| Average price | |
|---|---|
| Colour logos | 3 |
| Black and white logos | 1 |
| Monophonic ring tones | 1 |
| Polyphonic ring tones | 1.5 |
| Java games | 6 |
| Quizzes | 1 |
| Chat services | 0.5 |
| Mobile voting | 1 |
| Adult content | 1.5 |
| Adult chat | 0.5 |
| Elisa | TeliaSonera | DNA Finland | |
|---|---|---|---|
| Premium SMS (PSMS) | |||
| Type of PSMS | Premium MO with one MT, premium MT | Premium MO | Premium MO with one MT, premium MT |
| End-user price inc. VAT ( ) | 0.32 20 | 0.16 20 | 0.16 20 |
| Number of digits allowed in shortcode | 5 6 | 5 6 | 5 6 |
| Premium browsing | |||
| Portal | Elisa.net | Sonera Plaza | Oma DNA |
| Launch date | 2000 | 2000 | 2003 |
