TABLE OF CONTENTS Austria is one ofthe strongest mobile markets in Europe, with a penetration rate of over 90%, and over 7.5 million mobile users.
| 2004 | ||
|---|---|---|
| Millions | Penetration | |
| Mobile subscribers | 7.9 | 93% |
| Fixed lines |
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| A1 Mobilkom (http://www.a1.net) | T Mobile (mobile.at) | One (http://www.one.at) | |
|---|---|---|---|
| Main shareholders | 100% Telekom Austria AG | 100% Deutsche Telecom | 50.1% E ON, 17.45% Telenor, 17.45% Orange, 15% TDC |
| Launch date | April 2003 | December 2003 | December 2003 |
| 2004 Market share (million users) | 3.3 | 2.3 | 1.57 |
| 2004 Monthly ARPU ( ) | 39 |
|
|
| Average price | |
|---|---|
| Colour logos | 1 |
| Black and white logos | 0.5 |
| Monophonic ring tones | 1 |
| Polyphonic ring tones | 2 |
| Java games | 5 |
| Quizzes | 0.5 |
| Chat services | 0.5 |
| Mobile voting | 0.5 |
| General information services |
|
| Adult content | 2 |
| A1 Mobilkom | T Mobile | One | |
|---|---|---|---|
| Premium SMS (PSMS) | |||
| Type of PSMS | Premium MO, premium MT | Premium MO, premium MT | Premium MO, premium MT |
| End user price inc. VAT ( ) | 0.20 10.00 | 0.30 10.00 | 0.30 10.00 |
| Number of digits allowed in shortcode | 10 | 10 | 10 |
| Premium browsing | |||
| Portal | A1.net | T Zones | One Smile |
| Launch date |
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| Number of users |
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