Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

| A | |
| AAA | Authentication, Authorization and Accounting |
| AAL | ATM Adaptation Layer |
| ADSL | Asymmetric Digital Subscriber Line |
| AMPS | Advanced Mobile Phone Service/System |
| ARPA | Advanced Research Projects Agency |
| ARPU | Average Revenue Per User |
| ASIC | Application Specific Integrated Circuit |
| ATM | Asynchronous Transfer Mode |
| ATMF | ATM Forum |
| B | |
| BB | Broadband |
| BGW | Billing Gateway |
| B-ISDN | Broadband ISDN |
| bps | Bits Per Second |
| BRA | Basic Rate Access (ISDN) |
| BSC | Base Station Controller |
| BTS | Base Transceiver Station |
| C | |
| CAD | Confirmed Advertisements Delivered |
| CBR | Constant Bit Rate |
| CCBS | Customer Care Billing System |
| CDMA | Code Division Multiple Access |
| CDPD | Cellular Digital Packet Radio |
| CDR | Call Detail Record |
| CIDR | Classless InterDomain Routing |
| CL | Connectionless |
| CLNP | Connectionless Network Protocol |
| CMIP | Common Management Information Protocol |
| CO | Central Office, Connection-Oriented |
| CPE | Customer Premises Equipment |
| CPGA | Cost Per Gross Addition |
| CSC | Circuit Switched Cellular |
| CSPDN | Circuit Switched Public Data Network |
| D | |
| DaCS | Data Communications Server |
| D-AMPS | Digital AMPS |
| DCS 1800 | Digital Cellular System, GSM based on 1800 MHz band |
| DECT | Digital Enhanced Cordless Telephone |
| DHCP | Dynamic Host Configuration Protocol |
| DLC | Digital Loop Carrier |
| DNS | Domain Name Service |
| DSL | Digital Subscriber Line |
| DSP | Digital Signal Processing |
| E | |
| EDGE | Enhanced data rates for global evolution |
| EMS | Element Management System |
| ERMES | European Radio Messaging System |
| ESN | Electronic Serial Number |
| ETSI | European Telecommunications Standards Institute |
| F | |
| FDD | Frequency Duplex Division |
| FNC | Federal Networking Council (US) |
| FPA | Fast Paging Acknowlegement |
| FR | Frame Relay |
| FTP | File Transfer Protocol |
| G | |
| GGSN | Gateway GPRS Support Node |
| GMSC | Gateway MSC |
| GPRS | General Packet Radio Service |
| GR | GPRS Register |