TABLE OF CONTENTS Canada is still a growing market, with a penetration rate of around 50% in 2004 and 14 million subscribers. There is still scope, therefore, for a large amount of growth.
| 2004 | ||
|---|---|---|
| Millions | Penetration | |
| Mobile subscribers | 14.6 | 51% |
| Fixed lines |
|
|
| Proximus (http://www.proximus.be) | Mobistar (http://www.mobistar.be) | Base (http://www.base.be) | |
|---|---|---|---|
| Main shareholders | 75% Belgacom, 25% Vodafone | 50.6% Orange, 40.75% public | 100% KPN Mobile |
| 2004 Market share (million users) | 4.2 | 2.6 | 1.3 |
| 2004 Monthly ARPU ( ) | 43 | 39 | 27 |
| Average price | |
|---|---|
| Colour logos | 1.5 |
| Black and white logos | 1.5 |
| Monophonic ring tones | 1.75 |
| Polyphonic ring tones | 2.40 |
| Java games | 5 |
| Quizzes | 0.5 |
| Chat services | 0.5 |
| Mobile voting | 0.5 |
| Adult content | 4 |
| Adult chat | 1 |
| Proximus | Mobistar | Base | |
|---|---|---|---|
| Premium SMS (PSMS) | |||
| Type of PSMS | Premium MO, premium MT | Premium MO, premium MT | Premium MO, premium MT |
| End user price inc. VAT ( ) | 0.15 4.00 | 0.15 4.00 | 0.15 4.00 |
| Number of digits allowed in shortcode | 4 | 4 | 4 |
| Premium browsing | |||
| Portal | V Live! | Orange World | i mode |
| Launch date | June 2004 | July 2004 | 2002 |
