TABLE OF CONTENTS Our 21st Century world is full of information. In cities you can find information on every corner with interactive street kiosks, animated billboards, Internet cafes, TVs in homes and shop windows, people with arrays of small, portable devices such as Pocket PCs or PDAs, mobile phones and VCD players.
You can create content for all of these different media and devices with Flash. Vector graphics programs, like Flash, are resolution independent and ideal to use for exporting to all different types of media. The same Flash file can be exported for a mobile phone movie or a poster campaign without loss of quality.
It is seductive to use exactly the same design across all of these different output devices, however each different device that you can create Flash content for has its own set of limitations. Each one has a different screen size and resolution, different bandwidth and frame rate. Some of them also use different color models.
In addition, a design composition that works well on a billboard poster may be impossible to see in any detail on a small PDA handset.
All of this needs to be considered when you are starting your project, because your output will influence your input. Be prepared to make subtle changes to your original design.
It is also important to consider exactly whom you want to communicate with. Define the goals of your project who are you aiming it at and why would they be interested?
