TABLE OF CONTENTS In the opening years of this new century, business has moved through unfathomable highs, through unfathomable lows and now seems to bounce around, not sure what will happen next. When things are going well, leadership is critical to ensure that the business is able to grab market share. In good times it is easy to get lazy and waste resources. When things are going badly, leadership is critical to ensure that the business stays viable. In bad times smaller staff and even lower budgets require careful attention. As the economy fluctuates, business strategy must fluctuate as well. None of this can occur without strong leadership at the top, but it is also required in the middle of the organization.
You will see massive quantities of leadership books in any bookstore. If you search on the Web for leadership training, you will find hundreds of options. Virtually anyone can call himself or herself a leadership training company. Some back up their materials with research; some differentiate themselves by certification programmes. Some have fancy-sounding names like Institute or Academy . How can you position your work in this wide spectrum ranging from brilliant to useless?
The material in this book is based on research that Russell Martin & Associates has done on leadership. In the first part of 2001, we canvassed our newsletter readers, asking them to prioritize the competencies of a good leader. Using the results of this informal survey, a...
