How to Cheat in 3ds Max 2009: Get Spectacular Results Fast

Including a host of time-saving techniques as well as little-known tools that will make you look like an expert in no time flat, this book will show you how to get results with 3ds max fast.

You will often need to map several different textures onto one object. There are many ways to do this, but the one shown here is the quickest.
The key is to assign both materials and mapping to selected polygons at the same time. This technique automatically creates a Multi/Sub-Object material for you with exactly the right materials in the right places.